Back in 2016, Swedish Match teamed up with Swedish MMA sporting legend Alexander “The Mauler” Gustafsson to create some new snus products. After working together for a year, three new snus products had been created and were released in August 2017 for sale under the Göteborgs Rapé and General One brands. Here we will take a closer look at one of those products – General One Portion snus. Designated as a Modern Premium snus, it had the classic General dark and spicy tobacco flavour, but with some added flavour overtones of bergamot and citrus along with hints of leather and tea.
As you might expect from The Mauler’s reputation, in terms of nicotine hit this was marketed as an extra-strong snus. However, the portions were designed to be both softer and larger than other General products. They were designed for a better and more comfortable fit under the lip. This meant that users could expect an exceptionally good release of nicotine and flavour. Fans of Swedish Match’s General Classic portion found that the flavour of General One was similar. The difference lay in the overall intensity and in the order in which the different flavour elements hit the taste buds.
Compared to many other snus products on the market at the time, General One Portion fell into the extra-strong category. It was specially designed to deliver a powerful punch in terms of both nicotine hit and tobacco flavour. The pouches were categorised as large in size and each weighed 0.85 grams and offered users a hefty hit of 15 mg of nicotine per gram, compared to the more common 8 mg per gram of many other products. There was no doubt that with the General One Portion, you would always get to enjoy a strong nicotine effect, but sadly this product is no longer available.