Snus is still a relatively new concept outside the Scandinavian market. As such, it’s normal to have questions about how to use it properly and the right amount to use per day. While snus is still sold loose, nowadays it’s more conveniently sold in pouches or portions. To use these nicotine pouches, simply place a pouch beneath your lip and allow the flavours and nicotine to seep out. Today, most snus brands offer pouches ranging in size from mini to large. This makes it much easier to decide on the number of portions to use per day. Most importantly, make sure to follow the usage guidelines appropriately.
Regular snus contains approximately 8 mg of nicotine per pouch. Sometimes this may be higher or lower. Studies have shown that the body absorbs around 10-20% of the nicotine present in the pouch regardless of the concentration. Studies have also shown that while most of the nicotine absorption occurs in the first 10 minutes of use, but absorption continues for the entire time that the snus pouch is in the mouth. What this means is that to achieve a particular daily dose of nicotine, the number of pouches consumed per day will depend on the nicotine strength of the pouches and how long you use it for.
Many users say that, on average, they use about half a can of snus in one day. This equates to roughly 10 to 12 portions. Most brands recommend keeping the pouch in the mouth for a maximum period of one hour. Generally, about 20 minutes is suggested as the optimum time. This allows users to get a good nicotine hit – which remains in the bloodstream long after the pouch has been removed – while also savouring the various added flavours. Of course, usage comes down to personal preference. It’s important to listen to your body and assess how that nicotine hit makes you feel and adjust consumption accordingly.