Snus is an oral tobacco-based product that is placed under the top lip next to the gum. Containing nicotine, the nicotine is then absorbed into the blood stream through the thin tissues in the mouth giving the user that little kick. The amount of nicotine within snus will actually vary across brands and also on the type of snus you are using. For instance, mini pouches tend to have a lower nicotine content than pouches of the regular size. White pouches actually contain no tobacco at all, but they do still contain nicotine, again the amount will vary across brands.
Most snus cans will show the percentage nicotine content on the can so that you will be able to easily access this information. However, there can be some confusion over what this actually means. For instance, Catch Dry Licorice Mini as 1.5% nicotine content while General White only has a content of 0.8%. While you might assume that the higher percentage means a greater strength, that’s incorrect – both have the same standard level strength. Nicotine percentages will vary due to the different tobacco blends used by brands, in general though, you will find that pouches contain about 0.75 to 2% nicotine.
Going back to the issue of strength, this is actually in reference to the absorption rate of the snus. It can be affected by the amount of snus you use and even on the amount of saliva you have in your mouth. In general though, you will be absorbing betwee 10 to 20% of the nicotine that’s actually within the pouch. The more nicotine absorbed in one hit, the higher the strength of the nicotine in that pouch. It doesn’t mean that there’s a greater percentage of nicotine within the pouch though, so don’t get confused on that when you’re looking for a new snus pouch!