The popularity of Snus in recent years as a tobacco alternative has resulted in the demand for this product soaring. Snus is a pouch, much like a tea-bag, that users stick under their top lips on their gums. The pouch gradually releases nicotine over a time period and the liquid is swallowed. This is opposed to chewing tobacco where the juices are usually spat out. Snus originated in Sweden and with the usage spreading to the rest of Europe and eventually into the USA, non-Swedes have had difficulty in trying to correctly pronounce the name when asking for it at retail outlets.
Typically non-Swedish speaking users of the product make the mistake to try and directly translate Snus as the word is written down on paper or as they would read it from the packaging. This results in the mistake that English speakers usually make, and that is to pronounce the word Snus similarly to the sound of the ‘u’ that appears in ‘bus’ or ‘fuss’. Other users, typically people speaking in an American accent, come closer to the correct pronunciation, but still not a 100% correct, and that is to pronounce it as ‘snoose’ as a long sound to rhyme with ‘loose’.
In Swedish, the ‘u’ sound in Snus is not a long sound. The truth is that the word ‘snus’ is pronounced more like the German ”ü” or the French ‘u’ as in ‘deja-vu’. This is a sound similar to the ‘oo’ sound in ‘goose’ but pronounced as a shorter sound that ends more abruptly in the throat. However, now that the popularity of the product has spread as an alternative way of nicotine consumption, you will be forgiven by the connoisseurs when you ask for it by any pronunciation in any country. But if you want to sound like an old pro, then practice a bit beforehand.