Not to be confused with the American lift-share company, Lyft is one of many brands of snus – a smokeless, tobacco-free nicotine product. Although the Lyft brand was only launched by British American Tobacco (BAT) in 2018, it swiftly became popular in Sweden and the UK and has a rapidly growing Russian market. It is also marketed as Velo in the USA. The Lyft brand offers users slim, all-white, tobacco-free nicotine pouches. There are currently six different flavours that come in different strengths depending on the amount of nicotine they contain. Let’s take a closer look at Lyft Ice Cool Mint, one of the brand’s most popular products.
All Lyft products are made using an environmentally friendly process to extract the nicotine from tobacco leaves. The pouches also contain pine and eucalyptus fibres as the fillers instead of tobacco leaves. Lyft Ice Cool Mint passes the taste test as it is intensely flavoured with peppermint, which provides a long-lasting taste sensation and fresh feel to the mouth. The other, gentler flavourings provide herbal overtones with a touch of sweetness. But it’s that intense mintiness that takes the prize. Users can enjoy a long-lasting nicotine hit while being confident that there’ll be no drips from their minty-fresh mouths.
But there’s more to Lyft Ice Cold Mint than that blast of icy mintiness. This flavour comes in slim pouches that are easy to discretely slip under the lip. But don’t be fooled by that slim packaging – these pouches certainly do pack a punch! Lyft Ice Cold Mint contains a hefty14mg of nicotine per gram. Compare that to the 4mg per gram in Lyft Easy Mellow Mint, and you’ll understand why experienced snusers favour the Ice Cold version. With an all-white, drip-free pouch, it’s no wonder this particular combo is a firm favourite among snusers! Try it yourself and see.