Snus is a popular alternative to other tobacco products in Sweden. It is estimated that about 20% of Swedish men use it daily compared to less than 5% of cigarette users. Snus is a smokeless, moist powder tobacco product used by placing it behind your top lip, either in pouches or in loose form. It’s illegal to sell this product in countries within the European Union (EU), except in Sweden, which has an exemption. Most Scandinavian snus is produced in Sweden and regulated as a food product in the country. In this article, we will tell you why snus is so popular among Swedes.
The main reason snus is widely used among tobacco users in Sweden is because of its convenience. You can use it anywhere, including in smoke-free environments like schools and offices and unlike cigarettes, there are no risks of accidental fires. Also, you can use it discreetly, especially if you are afraid of stigmatisation arising from tobacco use in any form. Unlike other smokeless tobacco products, snus comes in various flavours and options. You get to choose any variety or flavour you want and with more brands coming up, there are tons of enticing new flavours you can choose from.
Besides the already strict regulations for food products in Sweden, many snus brands have also introduced their own standards to ensure you get the best quality. The Gothiatek standard is the industry standard used to measure the quality of snus products. It sets a limit for undesired substances like metals, ensures quality through 100% control on all stages of production, and guarantees openness through information about the company’s products. This means you get a safe and quality product in the end. The many good things about snus have made it a popular substitute for other tobacco products and you can be sure of a great experience from using it.